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Using a hockey stick as a metaphor and highlighting four key phases, Martin shows the healthy way a business should grow and uses entertaining stories and interviews with successful entrepreneurs like the founders of LendingTree, Under Armour, and iContact, woven throughout the book to not only share a wealth of advice, but to chronicle the ins and outs of these different phases:

• The Tinkering Period: The tip of the stick, or the time when you first develop and hone your idea.
• The Blade Years: The formative years when growth can be flat and navigating the unpredictable process of creating a company can be rocky.
• The Inflection Point: The crucial point in time right before your business takes off when it's important for entrepreneurs to prepare and make decisions to properly manage rapid growth.
• Surging Growth: Once your company proves that they have potential, you need to optimize that growth and scale up in a sensible way.
• Soft Cover