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It takes more than low prices to attract customers—and maintain their loyalty.

The Complete Idiot's Guide to Starting and Running a Retail Store will show you exactly how to get into the business—and stay there. In it, you get:

• Advice on determining a specific market niche and ideal location.
• Pointers on researching your competition to better understand your industry.
• Helpful tips on writing a comprehensive business plan to get you started—and noticed.
• Information on permits, registrations, licenses, and other legal paperwork.
• Advice on hiring, training, and motivating reliable employees.
• Exceptional customer service techniques.
• Creative tips on how to merchandise and market your store.

Soft cover.